Sky Blue Brands (“we,” “us,” or “our”), operator of Lumerval®, respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit lumerval.com, purchase products, subscribe to SMS or email, interact with our Social Media Pages, or otherwise engage with us.

Information We Collect

A. Information You Provide Directly

• Contact details: name, shipping and billing address, email, phone number
• Account credentials: username, password, security questions
• Payment information: card number, expiration, CVV, billing zip (processed securely by PCI-compliant processors; we do not store full card numbers)
• Order history and customer service communications
• Health-related preferences you voluntarily share
• User-generated content: product reviews, photos, testimonials, social tags

B. Information Collected Automatically

• Device and browser data: IP address, device type, OS, browser, language, screen resolution
• Usage data: pages viewed, time on page, click paths, referring URLs
• Cookies, pixels, web beacons, and similar technologies
• Approximate geolocation derived from IP address

C. Information from Third Parties

• Shopify and other ecommerce platform providers
• Payment processors (Shop Pay, PayPal, Stripe, Google Pay)
• Shipping carriers
• Marketing and analytics partners (Google Analytics, Meta, TikTok, Klaviyo)
• Social media platforms when you interact or log in via social login

How We Use Personal Information

• Process, fulfill, and ship orders, including subscriptions and auto-renewals
• Provide customer service and handle returns
• Send transactional messages (order confirmations, shipping updates, renewal reminders)
• Send marketing email and, with your consent, SMS
• Personalize your experience and recommend products
• Operate, maintain, analyze, secure, and improve the Site
• Prevent fraud, enforce our Terms, and comply with legal obligations
• Create de-identified or aggregated data that does not identify you

How We Share Personal Information

We do not sell personal information for money. We share information with:

• Service providers (hosting, fulfillment, payment processing, marketing, analytics, customer support)
• Advertising partners for marketing purposes (some of these disclosures may be considered a “sale” or “sharing” for targeted advertising under state privacy laws — see “Your Privacy Choices” below)
• Affiliates and corporate parents
• Legal and governmental authorities when required by law
• Successors in a merger, acquisition, bankruptcy, or sale of assets
• Other parties with your consent

SMS / Text Message Program (TCPA)

By submitting your mobile number and opting in, you consent to receive recurring automated marketing and transactional text messages from Lumerval. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply HELP for help, STOP to cancel. See our SMS & Email Terms for full details.

Social Media Pages & Facebook/Instagram Insights

We operate Social Media Pages on platforms such as Facebook and Instagram. When you interact with our Pages (for example, by viewing content, liking, commenting, or sending messages), Meta Platforms Ireland Limited and Sky Blue Brands are joint controllers for the personal data processed to create Page Insights.

Meta is primarily responsible for providing information about this processing and for handling most of your data subject rights related to Page Insights. For more details, please see Meta’s Privacy Policy and the Page Insights Controller Addendum.

You can manage how Meta uses your data in your Facebook and Instagram account settings.

Cookies and Tracking Technologies

We and our partners use cookies, pixels (including the Meta Pixel and TikTok Pixel), SDKs, and similar technologies to enable Site functions, remember preferences, analyze traffic, and deliver relevant advertising (including cross-context behavioral advertising). Manage cookies through your browser and our on-site cookie banner. We honor the Global Privacy Control (GPC) signal as a valid opt-out of sale/sharing.

Children’s Privacy

The Site is not directed to children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us information, contact info@lumerval.com and we will delete it.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

In general:

• Order and account information is retained for 7 years to meet tax, accounting, and legal requirements.
• Marketing data is kept until you unsubscribe or request deletion.
• Analytics data is typically retained in aggregated, non-identifiable form.

You may request deletion of your personal information at any time (subject to legal exceptions).

Your Privacy Rights

A. All U.S. Residents

Unsubscribe from marketing email via the “unsubscribe” link; reply STOP to marketing SMS; update your account; or email info@lumerval.com.

B. California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana (and others)

Depending on where you live, you may have the right to:

• Know / Access
• Delete
• Correct
• Portability
• Opt-out of Sale / Sharing / Targeted Advertising
• Limit Use of Sensitive Personal Information
• Non-discrimination

To exercise a right, email info@lumerval.com or call 201-579-3045. We will verify your identity and respond within 45 days.

C. California “Shine the Light”

California residents may request a list of personal information disclosed to third parties for their direct marketing purposes.

Your Privacy Choices — Do Not Sell or Share My Personal Information

You have the right to opt out of the “sale” or “sharing” of your personal information for targeted advertising. To exercise this right, you may:

• Email info@lumerval.com with the subject line “Do Not Sell or Share My Personal Information”.
• Use a browser that sends the Global Privacy Control (GPC) signal — we automatically honor GPC.
• Adjust the cookie preferences in our on-site cookie banner.

We will not discriminate against you for exercising this right.

Data Security

We use commercially reasonable administrative, technical, and physical safeguards (including TLS encryption and PCI-DSS compliant payment processing). No method is 100% secure; we cannot guarantee absolute security.

International Users

Lumerval operates in the United States. If you access the Site from outside the U.S., your information will be transferred to and processed in the United States. We do not knowingly offer products outside the United States.

Changes to This Policy

We will post updates with a new Effective Date. Material changes will be communicated by email or prominent Site notice.

Contact

Sky Blue Brands — Lumerval
4514 US Highway 9 #1042, Howell, NJ 07731-3771
Email: info@lumerval.com
Phone (Privacy Requests): 201-579-3045
Subject line for privacy requests: “Privacy Request”